You can attract more potential tenants if you know the right way to advertise your rental property. The proper marketing strategy can result in having good occupants because they will target your ideal tenant demographic.
When you have the right tenants, you can save more and maintain the condition of your property. There are also fewer worries of large property damages and costly evictions. By following advertising tips and tricks, you can find wonderful tenants and reduce vacancies.
Tip 1 - Take Great Photos
A picture is indeed worth a thousand words. You can see how important photos are when you compare listings that have photos and those that do not. On average listings that have photos generate 95% more views than those that don’t have them.
You also have to keep in mind that people who want to rent homes will focus more on looking at your property’s photos. This is because it gives them a better idea of what the space is like and they can envision themselves living there.
Rather than taking a couple of quick photos using your phone, it’s highly recommended to put time and effort into obtaining quality photos for your rental listing.
How Do You Take Great Rental Property Photos?
Start by cleaning and staging your property. This means removing any debris, trash around the property, and any unnecessary items on the counters. You should also put the toilet seats down in the bathroom, and ensure no personal items are in view.
Other things you can do to make your place look good are by wiping all the windows, dusting off ceiling fans, and mowing and watering your lawn.
You should also focus on lighting the space. Taking your photos during the day is recommended as this creates a softer, warmer image. You can also turn all the lights on your property if it’s impossible to take photos during the day, just pay attention to harsh shadows.
After you clean your property and prepare the lighting and staging, you need to consider your angles. The corner of your property creates the widest view. When you take photos, it’s best to shoot 2 walls instead of
This avoids making the environment look artificial or cramped.
Having a list of places to shoot before going to your property to take photos is a great idea. That is because this list helps you better prepare, organize, and think of the perfect shots when you arrive at the location. It will also save you time and ensure that you don’t miss anything.
Comfort is one of the things people look for when renting a property, so your photos should give them an idea of the kind of neighborhood or community your property is in.
It is always good to work with a quality camera. You do not need to spend a lot on high-end cameras. What is important is that it has a good resolution. A DSLR or smartphone is good. You just need to remember that 72 pixels are the minimal resolution when you upload photos.
Tip 2 - Make a Good Copy
After you take amazing photos, you need to match them with accurate and engaging descriptions through your copy. A copy is what brings your advertisement together. It helps in having better SEO which makes it more searchable for people searching for rental properties.
The copy has 2 parts which are the headline and summary or description. Your headline is important because this is what people see first. Therefore, this is where people will decide if they want to continue looking at your listing.
When creating the headline, it’s recommended to have a format. You can include the price of the rent, the number of bedrooms, property type, location, and unique features of the property. It may look long, but it’s alright since it indicates the key details people want to know before deciding if they want to keep checking your listing.
You also need to write your description after you complete your headline. This part is important because it connects your headline to the photos you uploaded. Therefore, this section helps potential tenants gain any missing information that might not have come through in the photos or headline.
It’s important to emphasize the special features or amenities your property offers. You can put adjectives to describe the neighborhood. You also want to make sure that you do not entice incompatible tenants. Therefore, if there are restrictions such as not allowing pets, you should not forget to indicate it in your copy.
Finally, ensure that your ad copy and headlines are fully compliant with Fair Housing laws.
Tip 3 - Disseminate and Track Your Advertisement
After putting your listing on the internet, you need to be consistent with the monitoring and updating it. Not all websites have the same policies. For instance, there are websites that do not allow users to update more than every 7 days. You should check this carefully so that your ad will be visible or searchable.
You need to consider the websites that your potential market will likely visit. Your goal is to be the top choice of potential tenants. If your market is particularly competitive, you might want to invest more time to help boost your listing. This is included in updating and tracking how your listing performs.
Conclusion
Now you know some of the ways to advertise your rental property effectively. You need to have great photos and descriptions, and be strategic in advertising and distributing your property listing.
Hiring a property management company such as Lone Eagle Management helps you by giving expert advice on marketing your property. Check out our services to know more about how we can help you.